Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Mio / Experiential & Immersive
Annual ID
YO24_O021S
It’s Sober Girl Summer for Gen Z, and MiO wants to help! With sobriety being a top trend for young adults this summer, MiO’s “Sober Spike” is stepping in as the new best non alcoholic energy drink for sober party girls. Unlike other energy drinks on the market, the Sober Spike has a color changing safety feature designed to keep your body rejuvenated and your drink safe while socializing.
2024 Awards
Total Points: 21
Student Silver Pencil
Credits
Art Director
Hallie Smith
Copywriter
Sabrina Astle
College / University
Brigham Young University / Provo
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