Meowlingo is for cat enthusiasts who not only adore their feline friends but also aspire to communicate with them by learning the intricacies of “cat language”. We discovered a unique opportunity to expand communication to new paw-siblities as certain elements of “cat language” have remarkable similarities to real foreign languages. For example, the cat phrase ‘Ma-ah’ shares a similar pronunciation with the Chinese language, and ‘Tsst’ has the same pronunciation as the Russian alphabet Ц [ts]. Even ‘Prrr’ is the purr-fect cat word to practice rolling the R sound in Spanish.

Through a range of executions, spanning from captivating social media content to exciting collaborations with international cat shows like ‘CFA’ and influencers in the cat community, Meowlingo will be a gateway to learning new foreign languages. As purr-veyors of the power of language, Duolingo’s Meowlingo campaign not only deepens the bond between cat lovers and their beloved cats but also helps people discover our incredible CATalogue of foreign languages.