The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
We found out The New York Times covered a story where high school teenagers celebrated shredding rejection letters from colleges to which they applied. Fanta thought this was a kind of behavior they could endorse - Turning negative childhood memories into positive ones. So we’ll create the first-ever vending machine that takes college rejection letters and bends Fanta cans and rewards.