Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Duolingo / Experiential & Immersive
Annual ID
YO24_O068M
Seeing the kind of racist attacks some soccer players receive, it's no wonder 68% of soccer fans agree the sport has a racism problem. And interestingly enough, learning new languages could help solve this problem, since multilingualism reduces one's racial bias.
This is why Duolingo decided to turn the sport into one big language lesson. We changed the spelling of the players' names, on the back of their jerseys, from regular to phonetic. This way, fans learn to pronounce the names in the players' native tongue, thus giving them their first lesson in a new language right then and there, and starting them off on the language of respect.
This is why Duolingo decided to turn the sport into one big language lesson. We changed the spelling of the players' names, on the back of their jerseys, from regular to phonetic. This way, fans learn to pronounce the names in the players' native tongue, thus giving them their first lesson in a new language right then and there, and starting them off on the language of respect.
2024 Awards
Total Points: 4
Student Merit
Credits
Art Director
Javier Forero
Copywriter
Iuliana Vilcan
College / University
Miami Ad School / Miami
Florida International University / Miami
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