Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2024 Young Ones - Young Ones One Show

NotCo-Berry Not To Berry

School Openlearn Academy / Fort Lee

Client NotCo

Category

NotCo / Experiential & Immersive

Annual ID

YO24_O074M

Birds also drink alcohol from ripened berries.

However, their inability to detoxify leads to drunken flights or even death from alcohol poisoning.

Notco, a company that protects the environment with plant-based products, is launching an innovative product to cure alcohol hangovers, and we want to make it the most NotCo-like campaign to protect birds.

Guiseppe, our AI chef capable of crafting any flavor, aroma and texture, will design a hangover cure that mirrors the taste of birds' favorite berries.

Make a choice you won't regret tomorrow.

2024 Awards

Total Points: 4

Student Merit

Credits

Director

changjin song

College / University

Openlearn Academy / Fort Lee

Planner

Jeemin Son
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