Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Velveeta / Integrated Campaign
Annual ID
YO24_O123M
Velveeta gives the macaroni necklace the La Dolce Velveeta everyday elegance treatment – blending that childhood joy with adult indulgence. Our idea is to make the world's most glamourous (and expensive) macaroni necklace to capture attention, headlines, and earned media... proving that the most unassuming moments and objects can blossom into something truly extraordinary and chic, embodying the essence of the La Dolce Velveeta life. And we won't stop at just the stunt, as this notion of Mac Couture can lead to an entirely new phase of the LDV campaign with new print, OOH, social, and more.
2024 Awards
Total Points: 4
Student Merit
Credits
Art Director
Coco Loomis
Designer
Jessica Lober
Olivia Bransford
College / University
University of Colorado, Boulder / Boulder
Producer, Video Editor
Cole Nelson
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