Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Communication Design / Book/Editorial
Annual ID
YO24_T006T
Benjamin Button was born as an eighty year old man, and every year since then he has been a year younger; Benjamin came into the world as an old man and left it as a baby. As a result, he lives completely different from those of normal people... When it comes to the design of the book, the changes in layout and font selection reflect the age change of the main character Benjamin Button. The layout changes from "classical" to "standard" , then to "with pinyin"; the font changes from different types of serif to sans, then to rounded. At the same time, the material of the paper on the inside pages also changes, making people feel that as the content of the novel progresses, the "age" of the book is getting younger and younger, and on the last page, it is even difficult to see the content of the book, and it is turned into a blank sheet of paper, just as a newborn baby.
2024 Awards
Total Points: 15
Student TDC Winner
Credits
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