Drip is a home goods brand that embraces fluid forms. Its visual identity and offerings radiate the concept of dynamic adaptability through the utilization of the Modular Branding Unit (MBU), symbolized as a droplet. This MBU can be adapted, shaped, extended and expanded to generate a dynamic branding element throughout the brand's visual identity and products.

In this light, the (MBU) was used to shape the versatile letter 'i' in the brand's dynamic logo "Drip," which adjusts across four distinct product categories (1. Gardening, 2. Candles, 3. Furniture, and 4. Tableware). Additionally, certain corners of the logo text are intentionally shaped & pressed in using the (MBU) to suggest the similarity of its production methods of bending and shaping into its fluid form.

Social media assets and packaging made use of the (MBU), accentuating its fluidity significance within the brand, revealing a versatile letter "i" in "Drip" that can be expanded and adapted to the sizes of different assets or different sizes of the product’s packaging. The website intergrated the (MBU) subtly within its form as well, be it acting as “cursor” or “shaping in” into the forms of the product’s backdrop. The flow of the web showcases a automated "dripping" flow, stopping & revealing secondary information upon hovering.