How can Airbnb create a digital experience that capitalises on Gen Z’s online connectivity to deliver meaningful IRL experiences?

Solution: 88% of Gen Z live in the gaming world. Airbnb wanted to bring this digitally hyper-connected generation into the real world. Presenting Playcation - an in-built Airbnb feature offering gamers customised experience packages that turn their gaming adventures into real life vacations.

Online: Players discover Playcation through QR codes on gaming platforms. These codes redirect them to a dedicated Airbnb page where Playcation curates tailored travel experiences based on their gaming preferences and gaming history. Players can invite their gaming friends in-app to join the adventure and together book a real-world game-inspired vacation.

Onground: During the trip, geotagged quests immerse gamers in real-life challenges and activities, blending their gaming instincts with unique IRL experiences. These quests, echo game mechanics encouraging real-world exploration and teamwork making vacations more engaging and memorable.