Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Advertising / Direct
Annual ID
YO25_A126M
HARDCORE DIAPERS
Context:
When we talk about rock, something that characterizes its hardcore fans is looking tough, strong, rebellious, etc. As well as their idols.
Problem:
But at concerts, something that not even the toughest can avoid is going to the bathroom. And that means they miss out on key moments of the concert, its privileged location, and, most importantly, not enjoying the concert as they wanted.
Insight:
Rock-hardcore fans wouldn't wear something that makes them look and feel less like a rocker than everyone else.
Advantage:
By wearing a diaper during the concert, they would avoid going to the bathroom and that makes them ruder in front of the other rock-hardcore fans who are going to have to go pee.
Solution:
Make diapers the number one accessory for every rock-hardcore fan to look and feel like the toughest at the concert and not miss a moment.
Context:
When we talk about rock, something that characterizes its hardcore fans is looking tough, strong, rebellious, etc. As well as their idols.
Problem:
But at concerts, something that not even the toughest can avoid is going to the bathroom. And that means they miss out on key moments of the concert, its privileged location, and, most importantly, not enjoying the concert as they wanted.
Insight:
Rock-hardcore fans wouldn't wear something that makes them look and feel less like a rocker than everyone else.
Advantage:
By wearing a diaper during the concert, they would avoid going to the bathroom and that makes them ruder in front of the other rock-hardcore fans who are going to have to go pee.
Solution:
Make diapers the number one accessory for every rock-hardcore fan to look and feel like the toughest at the concert and not miss a moment.
2025 Awards
Total Points: 4
Student Merit
Credits
Art Director
Bruna Gusmão
Copywriter
Renzo Choque Hokama
Strategist
Diego Choque Hokama
College / University
Seneca Polytechnic / Toronto
Project Manager
Sebastián Velásquez Romero
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