Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2025 Young Ones - Young Ones ADC

Can I Make Robot Rand?

School Parsons School of Design / New York

Category

Artificial Intelligence / Process

Annual ID

YO25_A150M

This projects explores how relentless curiosity catalyzes transformative shifts in the design process, moving from a focus on solutions to exploring the depths of the interconnected “whys.” The guiding question of Can I Make Robot Rand? serves not as a definitive goal but as a springboard for generating new ideas and avenues for exploration with AI. The emphasis is not on creating a completed Robot Rand but on using the concept as a means to delve into uncharted territories of AI’s potential. AI becomes an endless playground, and by engaging with AI in this manner, I transform the design journey into a space encouraging experimentation and continuous discovery.

To document this journey, I adopted a receipt-style process book. This choice marries the endless, generative nature of AI with the charming, low-fidelity technology of receipt printing. This dichotomy between high-tech innovation and a seemingly mundane, text-centric medium underscores my philosophy of treating AI not merely as a tool but as a collaborator. Unlike the prevailing fears surrounding AI’s capacity to overshadow human creativity with its powerful generative abilities, my focus has always been on the input—the words, the questions, the curiosity that drives the creative process. The receipt, with its inherent capability to record an extensive list of items, metaphorically represents my thesis’s content: a detailed account of interactions, thoughts, and explorations. The long, continuous strip of paper (totaling in a little over 30ft) becomes a tangible timeline of my intellectual journey, emphasizing the process over the product.

2025 Awards

Total Points: 4

Student Merit

Credits

Designer

Rand Rivera

College / University

Parsons School of Design / New York
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