The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2025 Young Ones - Young Ones ADC
MSG Rebranding
School FIT Advertising & Digital Design / New York + FIT Creative Technology & Design / New York
Madison Square Garden faces challenges in updating its image to stay relevant amidst changing entertainment trends and demographics. The visual identity and branding redesign aims to modernize its image by balancing tradition with current trends, positioning MSG as a hub for arts and culture, attracting a wider audience.