Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2025 Young Ones - Young Ones ADC

Circular Tale

School China University of Technology / Taipei City

Category

Capstone / Capstone Project

Annual ID

YO25_A180M

In the name of "Circular Tale", this special topic explores the connection between clothing and people, with sustainability at its core, through the three themes of "continuity," "time," and "weaving." It designs three books to delve into how cloth carries culture and memory, returning to its true meaning.
Clothing is not merely a daily necessity but also a witness to the passage of time. Each old garment tells a story, much like a turtle symbolizing longevity and memory, bearing witness to the flow of time. Therefore, we combine a creative turtle template to transform old clothes into unique puppets, which serve as emotional carriers and breathe new life into them. These puppets not only represent environmental preservation and regeneration but also embody the "return" and preservation of memories, allowing the clothes to "belong to the heart."
"Gui" means return and is pronounced similarly to "turtle" in Chinese. The turtle also symbolizes a slow rhythm; we aim to reinterpret the emotional connection between ethnic groups and clothing by slowing down the fashion lifestyle, encouraging the public to reflect on the changes and challenges within the world of clothing. In this exploration of time, memory, and perpetuity, each piece of fabric continues its story, while each turtle puppet quietly guards our past and future.

2025 Awards

Total Points: 4

Student Merit

Credits

College / University

China University of Technology / Taipei City

Professor / Instructor

Hsiao-chin Wang
Kan-sheng Lin
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