Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Experiential Design / Live Experiences
Annual ID
YO25_A207M
Task:
The task was to explore the phenomenon of visual literacy in an increasingly image-driven world and make it tangible within an exhibition. A particular focus was placed on how images shape our perception and the invisible mechanisms behind visual manipulation.
Idea:
The idea was to challenge the conventional act of seeing, starting with the question: How can someone who has been blind since birth perceive the world in other ways? The exhibition then became an attempt to reveal aspects of my life that have been misunderstood due to my blindness—the parts that are invisible, unseen, hidden, distorted, manipulated, and overlooked.
Solution:
/siːn/ is a photography exhibition that deliberately forgoes traditional visual representation. Instead, it challenges the audience to create their own mental images through imagination and sensory perception. Darkness questions patterns of perception and shifts focus to other senses. These mental images blend with emotions, memories, and personal experiences, fostering deeper human connections.
The task was to explore the phenomenon of visual literacy in an increasingly image-driven world and make it tangible within an exhibition. A particular focus was placed on how images shape our perception and the invisible mechanisms behind visual manipulation.
Idea:
The idea was to challenge the conventional act of seeing, starting with the question: How can someone who has been blind since birth perceive the world in other ways? The exhibition then became an attempt to reveal aspects of my life that have been misunderstood due to my blindness—the parts that are invisible, unseen, hidden, distorted, manipulated, and overlooked.
Solution:
/siːn/ is a photography exhibition that deliberately forgoes traditional visual representation. Instead, it challenges the audience to create their own mental images through imagination and sensory perception. Darkness questions patterns of perception and shifts focus to other senses. These mental images blend with emotions, memories, and personal experiences, fostering deeper human connections.
2025 Awards
Total Points: 4
Student Merit
Credits
Art Director
Mahshad Rezaeian
Designer
Mahshad Rezaeian
Sound Designer
Max Pflanzer
College / University
Salzburg University of Applied Sciences / Salzburg
Professor / Instructor
Johanna Wicht
Viktoria Kirjuchina schneider
Camera
Manuel Mayr
Producing
Sarah Schöllhammer
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