The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
A young girl, during a routine haircut, recalls her grandmother—a woman with boyish short hair, often subjected to judgmental gazes from others...
The animated film "She" begins with the protagonist visiting a hair salon, triggering memories of her unconventional grandmother. Her grandmother, with her short hair and nonconformity, prompts the now-adult protagonist to ponder: What exactly should a woman be like?
In the end, the protagonist realizes that even though her grandmother didn’t have long hair, wasn’t caring, and wasn’t good at household chores—traits traditionally expected of women—she was still undeniably a woman. Free from societal constraints, her grandmother was a woman in her own unique way, proving that a woman can be anything she chooses to be.