In the competitive food truck world, location can make or break a business. With limited spots and high demand, many owners are forced to sacrifice quality, sometimes even choosing cheaper ingredients.
To solve this problem, we created an integrated campaign that unified messaging across multiple channels. We rented the best private parking spots in New York’s busiest areas and offered exclusive access to food trucks that switched from generic cream cheese to Philadelphia. This helped operators secure better visibility, attract more customers, and enjoy the perk of free parking.
The campaign seamlessly combined different experimental and physical touchpoints. This ensured that every aspect of the campaign reinforced the message that Philadelphia Cream Cheese is the choice for food trucks looking to stand out.