Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Subway / Print, Promotional & OOH
Annual ID
YO25_O009G
To support GenZ in the challenges they face while becoming adults, Subway is transforming the Footlong Cookie bites into cozy words.
Through a series of print and OOH ads, the unique FL Cookie form shows its special mark with comforting wordplays that can change the perspective of a feeling or situation.
That's how we turn a sweet treat into a partner meal.
Through a series of print and OOH ads, the unique FL Cookie form shows its special mark with comforting wordplays that can change the perspective of a feeling or situation.
That's how we turn a sweet treat into a partner meal.
2025 Awards
Total Points: 45
Student Gold Pencil
Credits
Art Director
Gabriel Vieira
João Pedro Bossolla
Copywriter
João Vinaud
Raul Lempek
College / University
School of Communications and Arts - University of São Paulo / Sao Paulo
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