1 in 4 women will experience domestic violence in their lifetime. Yet, many fear the consequences of seeking help or don’t know where to turn, leaving them in dangerous situations.

However, a visual loophole can be used to reach them. Studies show that men subconsciously tune out pink-coded advertisements and often avoid pink toiletries in the home due to their feminine scents, appearance, and feel. Making Sunsilks’ brand colours the ultimate lifeline hiding in plain sight.

Introducing Lifeline in Plain Sight, the pink support system seamlessly integrated into Sunsilk's branding, making the brand a trusted essential that helps millions of women worldwide.