Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Vaseline / Gaming
Annual ID
YO25_O031S
Vaseline is a product with countless uses, but Gen Z hasn’t fully discovered its potential as the ultimate life hack product. What they have discovered, though, is the mother(lode) of cheat codes: The Sims. To celebrate its 25th anniversary and the release of its first movie, we created an iconic collaboration. Exclusive cheat codes were hidden inside Vaseline jars. Billboards both inside and outside the game promoted the campaign, and Simfluencers helped spread the word across social media. This campaign shows that Vaseline is more than just a product—it’s life's ultimate cheat code.
2025 Awards
Total Points: 21
Student Silver Pencil
Credits
Copywriter
Gabriella Rehn Molander
Ludvig Pettersson
College / University
Berghs School of Communication / Stockholm
Related Awards
