Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Vaseline / Integrated Campaign
Annual ID
YO25_O036S
For over a century, Vaseline has been the ultimate lifehack in a jar. But somewhere along the way, the internet turned it into something else—a lube myth that led to some very wrong uses and even hospital trips.
So, Vaseline launched “Wrong Way & Correct Way”, a campaign to set the record straight with 101 real lifehacks—none of which involve a trip to the ER.
So, Vaseline launched “Wrong Way & Correct Way”, a campaign to set the record straight with 101 real lifehacks—none of which involve a trip to the ER.
2025 Awards
Total Points: 21
Student Silver Pencil
Credits
Art Director
Mariya Sycheva
Copywriter
Ekaterina Ezhkova
Designer
Zhaslan Ashmetov
Director
Lily Tagiltseva
College / University
Mads International / Limassol
Professor / Instructor
Arina Avdeeva
Ilya Panfilov
Sviat Kilesso
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