The brief was simple: Get people to add Heinz Ketchup Jalapeño to their breakfast. Our answer? Even simpler and spicier.
Everyone wakes up a little pale, craving a pop of color and some heat. So, since Heinz Jalapeño brings both the blush and the burn, we rebranded it as the ultimate morning makeup essential, the only blush that comes straight from breakfast.
Tapping into the iconic ‘It has to be Heinz’ strategy, the brand known for its perfect red now gives you your perfect shade… your own.
We teased the launch like a beauty drop, prints suggesting Heinz was launching a makeup line, leaving people wondering: is this the hottest new blush? Activations at Sephora invited everyone to ‘get their glow’ over breakfast, unveiling The Heinz Palette, the biggest shade range ever (because no two blushes are the same).
And of course, social media was on fire, with influencers and celebs flaunting their flawless ‘morning flush’, no filters, just Heinz, and tagging the brand for that extra pop of color.