Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2025 Young Ones - Young Ones One Show

The Career Guide

School Miami Ad School / Mexico City

Client Duolingo

Category

Duolingo / Integrated Campaign

Annual ID

YO25_O079M

In Latin America, many young professionals exaggerate and lie about their English skills on their resumes to get better jobs. They call it intermediate and hope no one notices. But when it’s time to prove it, reality catches up.
Duolingo presents: “The Career Guide," a strategy that turns fake intermediate English into real skills. Duo the Owl is launching his first LinkedIn profile to help people match the English level they fake. He’ll partner with global companies. Then he'll transform job applications into learning opportunities and reminders to return to Duolingo.
When someone applies, Duo will slide into their DMs, test their skills, and build them a learning path on Duolingo. The goal? Convert fake English into real skills, help them get certified, and finally land a job.

2025 Awards

Total Points: 4

Student Merit

Credits

College / University

Miami Ad School / Mexico City
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