Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Heinz / Film & Video
Annual ID
YO25_O093M
The Heinz "Wake It Up" commercial spot establishes Heinz Jalapeño Ketchup as the go-to breakfast condiment by showing a series of scenarios in which Heinz Jalapeño Ketchup adds a spicy twist to each character’s morning routine. The Heinz creative brief called to focus on breakfast as the primary application for their jalapeño ketchup, and to target a Gen Z audience. To accomplish this, we tailored a unique visual style to captivate a Gen Z audience through dynamic shot design, editing techniques, and production design, whilst building a universal narrative that speaks to a range of demographics. The spot highlights Heinz Jalapeño Ketchup as the premier breakfast condiment by connecting with characters in the midst of their morning routine, all of whom utilize the ketchup to "wake up" their day.
2025 Awards
Total Points: 4
Student Merit
Credits
Art Director
Lara Blomfield
Director
Tyler Seaman
Director of Photography
Michelle Chwala
Editor
Maria Pelletier
Producer
Charlie Richardson
Jake Murphy
College / University
Savannah College of Art and Design / Savannah
1st Assistant Camera
Ayush Thayya
2nd Assistant Camera
Angelina Gabuzda
Actor (Chef)
Jolene Mafnas
Actor (Granddaughter)
Sara Olivar
Actor (Influencer)
Phia Greene
Actor (Office Worker)
Drake Aasen
Actor (Vendor)
Juan Edenhofer
Art Coordinator
Iyla Feist
Assistant Director
Jason Conforti
Best Boy Electric
Prisca Derighett
Best boy grip
Dan Costigan
Costume Designer
Alex Varilla
Gaffer
Steven Zhou
Grip
Blaise Reilly
Hair and Makeup Artist
Ella Kosman
Key Grip
Ava Briody
Production Assistant
Grace Aubele
Production Designer
Isa Khanani-Moosa
Script Supervisor
Sam Gilbreath
Sound Recordist
Ethan Ferreira
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