Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Perdue / Integrated Campaign
Annual ID
YO25_O108M
There is an unwritten rule people feel obliged to follow — leaving a 20% tip in a restaurant, even if the food is meh, and the waiter is annoyed — you leave tips anyway. But who should get that 20%, when you cook at home, choose the ingredients, and serve the meal yourself? Perdue thinks the tip should go to the one who truly deserves it — you.
Now, everyone can cook their favorite meal with Perdue products at home, post it on social media with the #PerdueTips, and get the well-deserved tip as a 20% discount coupon! The best home chefs receive exclusive bonuses from Perdue: limited-edition merch, a year's supply of chicken, and the chance to see their recipe featured on packages nationwide.
We think it’s time to stop overpaying for a service that isn’t always worth the money. With Perdue, you only pay for the taste.
Now, everyone can cook their favorite meal with Perdue products at home, post it on social media with the #PerdueTips, and get the well-deserved tip as a 20% discount coupon! The best home chefs receive exclusive bonuses from Perdue: limited-edition merch, a year's supply of chicken, and the chance to see their recipe featured on packages nationwide.
We think it’s time to stop overpaying for a service that isn’t always worth the money. With Perdue, you only pay for the taste.
2025 Awards
Total Points: 4
Student Merit
Credits
Copywriter
Gayane Vardanyan
Marina Morina
Designer
Anastasia Gavrikova
Diana Kim
College / University
Mads International / Limassol
Professor / Instructor
Ilya Panfilov
Svyat Kilesso
Arina Avdeeva
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