Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Perdue / Integrated Campaign
Annual ID
YO25_O109M
Loving crispy chicken isn’t enough—you have to hear it. In a world where crunch is judged by sound, Perdue let crispiness speak for itself. We launched the Crisp-O-Meter, a TikTok filter testing takeaway crunch. If it failed, we fixed it—with free wings. Then, we took the sound of crispiness beyond food, releasing a free sample pack of Perdue’s crunch for music and film.
2025 Awards
Total Points: 4
Student Merit
Credits
Art Director
Almy Kjellberg Olofsson
Copywriter
Ludvig Pettersson
Designer
William Rundström
College / University
Berghs School of Communication / Stockholm
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