Footlong Studios.

Subway challenged us to capture Gen Z's attention with their footlong cookie. In response, we developed a campaign centered on breaking free from conventional 'boxes' with the introduction of 12:2—not just a ratio or the cookie's dimensions, but a revolutionary perspective that asks you to see the world through the lens of deliciousness. This execution brings our vision to life through Footlong Studios, a streaming platform featuring content that's shorter in runtime but presented in the distinctive 12:2 aspect ratio, giving Gen Z audiences "less screen time, more screen" while reinforcing our message that "THE FUTURE IS LONGER."