Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Vaseline / Experiential & Immersive
Annual ID
YO25_O153M
Gen Z doesn’t know about the versatility of the world’s most famous petroleum jelly and sees it as an outdated product. But since 47% of them learn through gaming, Vaseline partnered with The Sims and released an update in the game with 101 intentional bugs simulating real-life struggles that Vaseline can solve, like creaky doors and dry skin.
The game turned into chaos, and to fix the problems, players had to use Vaseline's special cheat codes. That way, while solving the bugs in the game, they learned firsthand how the product can save the day.
The game turned into chaos, and to fix the problems, players had to use Vaseline's special cheat codes. That way, while solving the bugs in the game, they learned firsthand how the product can save the day.
2025 Awards
Total Points: 4
Student Merit
Credits
Art Director
Ruan Felix
Douglas Narciso
Copywriter
Yago Meneses
Maycon Maia
College / University
Redhook School / Curitiba
Planner
Mateus Lima
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