We approached this brief very intentionally with the Gen Z target audience close in mind. We determined that the largest issue Vaseline is currently facing is that their target audience is unaware of the number of uses Vaseline has. We decided to approach these advertisements in a very light-hearted, approachable way that would relate with Gen Z's easy-going personality. We decided that the main goal of this ad campaign should be to show the audience how Vaseline is "For Literally Everything" and to convey this visually, we physically manipulated the Vaseline jar in each of our advertisements. The goal of doing this was to show the audience visually exactly how many uses Vaseline has and how it can impact their lives, even in the most mundane ways.