Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
Communication Design / Book/Editorial
Annual ID
YO25_T007T
»Reframing: Constructed Realities in the Digital Realm« offers a comprehensive exploration of the digital age, where the boundaries between physical and digital realities are increasingly blurred. It delves into visual studies, digital culture, and the evolution of perception, providing a nuanced analysis of the ever-changing landscape of post-internet art, digital representation, and visual culture.
Divided into five sections, the collection presents a curated selection of essays and artworks, thematically aligned to reflect contemporary perspectives. Selected key terms emphasize the intricate conceptual connections between the various works, highlighting the central themes of the book. A consistent contextualization and framing are provided through Vilém Flusser’s theoretical classic »Into the Universe of Technical Images«, creating a complex web of interconnected ideas. This thematic integration becomes particularly evident when a main text directly references Flusser’s work, leading to the dissolution of the frame and the organic creation of a coherent narrative.
Reframing sparks discussions about the profound impact of images on society and encourages a reevaluation of concepts related to digital boundaries.
TITLE
The title was carefully chosen to reflect the book’s central themes and its mode of presentation. »Reframing« alludes to the reinterpretation and recontextualization of the book’s content, emphasizing how the digital landscape shapes our perception. It also references the term »frame,« which connects to both the technical image (a frame or still image)—a central topic of the book—and the concept of framing or context. Additionally, it underscores the importance of framing in design.
STRUCTURE
The book is divided into five sections, derived from the content of Flusser’s work, essays, and the works of contributing artists. Chapters from Flusser are framed in black, the essays that align with the artists’ works and themes are placed in a white space. When an essay directly references Flusser’s work, the frame dissolves, merging the textual layers.
Divided into five sections, the collection presents a curated selection of essays and artworks, thematically aligned to reflect contemporary perspectives. Selected key terms emphasize the intricate conceptual connections between the various works, highlighting the central themes of the book. A consistent contextualization and framing are provided through Vilém Flusser’s theoretical classic »Into the Universe of Technical Images«, creating a complex web of interconnected ideas. This thematic integration becomes particularly evident when a main text directly references Flusser’s work, leading to the dissolution of the frame and the organic creation of a coherent narrative.
Reframing sparks discussions about the profound impact of images on society and encourages a reevaluation of concepts related to digital boundaries.
TITLE
The title was carefully chosen to reflect the book’s central themes and its mode of presentation. »Reframing« alludes to the reinterpretation and recontextualization of the book’s content, emphasizing how the digital landscape shapes our perception. It also references the term »frame,« which connects to both the technical image (a frame or still image)—a central topic of the book—and the concept of framing or context. Additionally, it underscores the importance of framing in design.
STRUCTURE
The book is divided into five sections, derived from the content of Flusser’s work, essays, and the works of contributing artists. Chapters from Flusser are framed in black, the essays that align with the artists’ works and themes are placed in a white space. When an essay directly references Flusser’s work, the frame dissolves, merging the textual layers.
2025 Awards
Total Points: 15
Student TDC Winner
Credits
Student Team
Greta Schulz
Katharina Landisch
College / University
Zurich University of the Arts / Zurich
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