Visual Identity System for ISSUE Project Room, an experimental performance space based in Brooklyn, NY. This rebrand aims to better convey the organization’s core values, positioning it as an open space for artists to express their vision and for viewers to discover new voices. Inspired by the expanding lines of a field of view diagram, the logo reflects ISSUE Project Room’s mission to introduce new perspectives by stimulating artistic discovery and critical dialogue within the broader community. The new identity focuses on how typography can communicate innovative and experimental performance art by incorporating methods like drawing forms with letters, using lines as containers for content, and layering these elements to establish a dynamic graphic and motion language.