Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2026 Young Ones - Young Ones ADC

Twix Pack

School Le Quatre by Iscom / Paris + Ecole Intuit Lab / Paris

Client Twix

Category

Advertising / Branded Content / Entertainment - Games

Annual ID

YO26_A069B

EA Sports FC is the world’s most popular football video game. Its most beloved mode is Ultimate Team, where players build their dream squad by collecting cards of the world’s best footballers. But to get them, there’s only one way: opening packs. Lots of packs. Because landing a top-tier player is so rare, pack openings have become events in their own right. Streamers go live on Twitch to share the moment with thousands of fans, all hoping to witness that lucky pull.

But what if opening an Ultimate Team pack felt as special as opening a Twix? Meet the Twix Pack, now in Ultimate Team. When a pack contains a footballer rated 90 or higher, or an Icon, players get the EXACT same one twice. Turning the most exciting moment in the game into the ultimate proof that "Two is more than one".

2026 Awards

Total Points: 9

Student Bronze Cube

Credits

College / University

Le Quatre by Iscom / Paris
Ecole Intuit Lab / Paris
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