Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Brand / Communication Design / Branding - Branding Systems / Identities - Integrated
Annual ID
YO26_A091B
‘Creativity Rules’ is the annual creative university festival. Our task was to develop a critical and contemporary theme to serve as the framework for the 2025 exhibition campaign.
Power structures are deeply embedded in our surroundings. They shape and determine our lives. ‘Creativity Rules 2025’ aims to take a stand against obsolete hierarchies. The idea was to reinvent rigid structures and reshape the narrative. A rebellion against the established, against a power that seeks to preserve itself.
‘Reshape the Narrative’ deconstructs Baroque design elements rooted in Salzburg’s cultural heritage, reinterpreting them through a critical visual language. By breaking with established conventions, the concept emphasises self-determination in terms of expression, design and shaping the future, thus opening up space for new creative perspectives.
Power structures are deeply embedded in our surroundings. They shape and determine our lives. ‘Creativity Rules 2025’ aims to take a stand against obsolete hierarchies. The idea was to reinvent rigid structures and reshape the narrative. A rebellion against the established, against a power that seeks to preserve itself.
‘Reshape the Narrative’ deconstructs Baroque design elements rooted in Salzburg’s cultural heritage, reinterpreting them through a critical visual language. By breaking with established conventions, the concept emphasises self-determination in terms of expression, design and shaping the future, thus opening up space for new creative perspectives.
2026 Awards
Total Points: 9
Student Bronze Cube
Credits
Programmer
Johannes Handlechner
Tanja Nicole Gruber
Sound Designer
Laurenz Weingart
Toni Niggemann
College / University
Salzburg University of Applied Sciences / Salzburg
Professor / Instructor
Viktoria Kirjuchina
Concept
Gabriel Röck
Johanna Vorbau
Miriam Lindner
Rebecca Emmler
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