Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Advertising / Art Direction
Annual ID
YO26_A141M
We all know it: a Toyota practically lasts forever.
To make Toyota stand out from stereotypical car commercials, we communicated this ownable benefit through a unique perspective.
Since Toyotas last so long, they’re the perfect car for someone who is immortal and tired of everything dying on them—a vampire.
To make Toyota stand out from stereotypical car commercials, we communicated this ownable benefit through a unique perspective.
Since Toyotas last so long, they’re the perfect car for someone who is immortal and tired of everything dying on them—a vampire.
2026 Awards
Total Points: 4
Student Merit
Credits
Art Director
Brooklyn Staten
Sophie Roser
Copywriter
Samuel Haggard
Director of Photography
Isaac Leonard
Film Director
Garrett Belnap
Producer
Kae Alleman
College / University
Brigham Young University / Provo
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