The D&AD awards celebrate uniqueness, freshness, and outside-the-box thinking, so I wanted to visualize this in a way that felt bold, unashamedly loud, and off the beaten path. I chose to use sticker tagging as the primary visual device for the campaign as street stickers are a form of design/advertising that is usually illegal, boundary-pushing, and nontraditional. Going Rogue is a campaign for the D&AD awards that celebrates nontraditional thinking and industry disruptors, inspired by sticker tagging. I drew inspiration from the blocky type and visual layering often seen on stickers that decorate trash cans and mailboxes, as well as from the idea of “going rogue” – being different from others.