Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
For recent advertising graduates, landing an interview is the hardest part of the job. Creative Directors are notoriously short on time, but they all share one habit: unwinding at their agencies’ favorite after-work bars. To bridge this gap, we created The Creatives’ Map, a collaborative project designed to help junior creatives meet their next Creative Director. The campaign was led by a strong digital presence, utilizing LinkedIn to target the professional industry and Instagram to reach a wider student audience, all driving traffic to the website as the central asset. While the map grew online, expanding to over 35 cities, the digital core was supported by traditional media, including tactical communications in advertising schools worldwide and prints at a student award show. Through this integrated approach, anyone can now browse bars, add new ones, and save the map directly to their own Google Maps.
2026 Awards
Total Points: 4
Student Merit
Credits
Art Director
Victor Le Borgne
Copywriter
Francesco Barone
College / University
Miami Ad School / Madrid
Professor / Instructor
Josefina Mateo Burton
Ezequiel Scarpini
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