The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2026 Young Ones - Young Ones ADC
Rice Fermentation
School China University of Technology / Taipei City
This project introduces design into the field of traditional rice fermentation to promote food education and cultural sustainability. By combining Taiwanese rice varieties with fermentation knowledge, the project communicates the cultural and ecological value of fermentation practices.
Through brand communication, packaging, and experiential learning tools, the design helps the public understand the relationships among rice agriculture, microbial fermentation, and local food culture.
By translating fermentation knowledge into accessible design experiences, the project raises awareness of traditional fermentation culture while supporting sustainable food systems and cultural continuity.