Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Design for Good / Interactive
Annual ID
YO26_A305M
Navigation apps prioritize speed, often ignoring how people actually drive. Abuela Mode introduces a slower, safer routing option inspired by the cautious driving style of grandparents.
The objective was to reduce accidents and stress by validating slower driving as a feature, not a flaw. By humanizing navigation, the tool reframes safety as care.
The idea uses humor and cultural familiarity to promote better driving behavior without enforcement.
The objective was to reduce accidents and stress by validating slower driving as a feature, not a flaw. By humanizing navigation, the tool reframes safety as care.
The idea uses humor and cultural familiarity to promote better driving behavior without enforcement.
2026 Awards
Total Points: 4
Student Merit
Credits
Art Director
Paloma Rodriguez
Saul Birmaher
Copywriter
Saul Birmaher
Editor
Saul Birmaher
College / University
Miami Ad School / Miami
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