This project develops packaging design inspired by the culture of rice fermentation in Taiwan. Different rice varieties and fermentation stages are translated into visual packaging systems that communicate flavor characteristics, regional identity, and fermentation processes.
The design system is based on three rice varieties—Kaohsiung No.139, Taikeng Glutinous No.3, and rice from the Hualien–Taitung East Rift Valley—paired with fermented products such as amazake, jiuniang, and rice vinegar. Each fermentation stage is visually expressed through color, material, and structural packaging design.
Through packaging graphics, structural design, and storytelling elements, the project communicates fermentation knowledge while presenting fermented rice products as cultural and experiential objects that connect consumers with Taiwan’s rice culture.