The best network is one you never have to think about. That's the insight at the heart of this campaign — and it's brought to life through one unforgettable character: Alan, Verizon's lead remote customer service agent.

Alan is exceptional at his job. The problem? Verizon's network is so reliable that nobody needs him. For a man whose entire identity is built around helping others, it's a challenge he refuses to accept.

So Alan gets creative. Our Launch and Broadcast spots follow him across a series of unexpected adventures — each one a testament to his unshakeable desire to be of service. Whether he's nurturing bonsai trees with meticulous care or volunteering as a lifeguard on the weekends.

Our videos take people through the different helpful things Alan gets up to while he waits for his phone to ring. Showing people that even if they don’t need help with their network, Alan is still a very helpful agent.

Alan stands as a living, breathing embodiment of Verizon's greatest competitive advantage — a network so dependable, so seamlessly integrated into daily life, that the people behind it have nothing left to do but find new ways to make your day a little better.