Does AI take imagination away from us? We wanted to answer this question with a firm no.

There are people in the world with a cognitive trait called aphantasia. They cannot form images in their minds. When they read novels, scenes do not appear. When they encounter descriptive passages, they tend to skip over them rather than fully understand them.

So we changed the question. Is AI truly something that takes imagination away, or could it become a key that opens the door to it?

The answer began with a simple, everyday action. Drag.

When a reader highlights a sentence that feels difficult to grasp, a “Visualize” button appears. With a single tap, Gemini analyzes the context and transforms the text into a visual scene.

Now, even those who once could not imagine can finally see the world of a story. They can experience it for the very first time.

At this moment, AI no longer replaces imagination. It enables it. This campaign is a statement.

AI is not a technology that weakens human imagination. For some, it is the technology that allows them to imagine for the first time. And that experience does not lead to a world with less imagination, but to one where imagination expands to more people.