Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Category
Sonicare / Gaming
Annual ID
YO26_B095M
SoniConcert was inspired by the idea that if brushing can be a creative journey instead of a daily chore, children wouldn’t resist it — they’d return to it.
The campaign uses music to reframe oral care from obligation to expression. The result is more consistent habits, greater independence, and a positive emotional association with self-care.
The campaign uses music to reframe oral care from obligation to expression. The result is more consistent habits, greater independence, and a positive emotional association with self-care.
2026 Awards
Total Points: 4
Student Merit
Credits
Copywriter
Abubacker Mohammad
College / University
Miami Ad School / Madrid
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