The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
2026 Young Ones - Young Ones TDC
Make/Shift
School California College of the Arts / San Francisco
Client California College of the Arts – 2025 MFA Design Thesis Exhibition
Make/Shift is the 2025 California College of the Arts MFA Design Thesis Exhibition. Its identity draws from the duality of its name: to make and to shift. At once generative and transitional, it reflects how design students respond to changing worlds while shaping new ones.
The exhibition was a makeshift space that presented the work of industrial, interaction, and graphic design students at a moment of transition between study and practice, present and future. Like design itself, Make/Shift frames change not as an obstacle but as the very condition of making.
The identity unifies over thirty student projects through a shared visual language built on tearing, layering, and recomposition, gestures that express movement and transformation. Risograph printing introduces texture and imperfection, making process visible. Across print, motion, and digital formats, layouts shift, overlap, and reveal new relationships, maintaining coherence without uniformity.
Make/Shift became both a culmination and a beginning, offering students a system that reflected their collective energy while allowing individual expression. The result is an identity that is flexible, immediate, and alive to the constant negotiations between making and shifting.