After two years as a designer in New York, Bettina began her career as an Art Director at Springer & Jacoby, Hamburg in 1990, working on Mercedes Benz.

In 1992 she went to Jung von Matt, helping to make it one of the best creative agencies in Germany, before rejoining Springer & Jacoby in 2000. As an Executive Creative Director there, she was responsible for prestigious clients such as Coca Cola, Hennessy Cognac, Mercedes Benz, Miele, DWS, Hamburg Mannheimer Insurance and McKinsey & Company, producing TV, print and interactive campaigns.

2007 Bettina decided to change to the client side and joined Apple, Cupertino to work with them on the iPhone launch for Europe.

2009 she returned to Germany and joined TBWA\ Hamburg as an ECD for accounts like Häagen Dasz, NIVEA, Hansaplast and Merck, before joining kempertrautmann, Hamburg in 2010 as Creative Group Head.

Here she has since been responsible for a wide range of clients like IKEA. Commerzbank, Schwarzkopf, Vaillant, Grohe, and Mumm

Kempertrautmann changed it´s name to Thjnk in 2012 and made Bettina a Partner.

During her career, Bettina has won numerous awards including Cannes Gold, Clio, One Show, Epica, Eurobest, D&AD, ADC of Europe and German ADC Awards. She is a member of the ADC Germany and has been invited to judge the ADC New York, the One Show New York , D&AD and the Clio Awards as well as the Kancil Awards, Malaysia.

She has been teaching Conceptional Thinking at the Miami Ad School in Hamburg and Miami, was invited as a guest professor for one year at the Muthesius Kunsthochschule in Kiel and has been lucky enough to lecture a One Show China Workshop in Beijing.

Bettina enjoys travel and taking pictures and has been one of the First LOMO Ambassadeurs in Germany. She curated various exhibitions of Lomo Photograpy and has been on the jury of the Körber Stiftung-Foto-Award for young photograpy twice, as well as Jury President for the Deutsche Werbefilmakademie.