Matt McCutchin spent over two decades as a creative director/copywriter at such agencies as DDB Chicago, Deutsch, Ammirati & Puris, Arnold, and Kirshenbaum Bond + Partners. He’s created award-winning work for Volkswagen, IKEA, Snapple, and Compaq, among others. Over the past 16 years, Matt has taught at several leading creative advertising schools, from Florida’s Miami Ad School and the Ringling College of Art + Design, to his current position as full-time Lecturer in the University of Texas at Austin’s legendary Texas Creative program. He also co-founded an innovative boutique which handled the creative portion of the $50 million Midas account, which created hundreds of spots without a traditional office. Last year, he built lookingfortheelevator.com, an online resource for ad students. McCutchin is a graduate of Harvard University and The University Of Texas At Austin.