Pablo is a Brazilian born and London settled multidisciplinary creative with roots in the early days of the internet. His colourful work path includes making websites and innovation work for Nike at R/GA in New York and writing traditional and integrated advertising in places like BBH and Wieden+Kennedy in London.

He believes agencies should be a great melting pot of cultures and a breeding grounds for multidisciplinary creativity. Creativity which when allied with technology can change the fate of brands.

He also strives for creating work that has a positive impact on people's lives. He believe's that by moving people is how you move brands. He was won every relevant award in the industry and judged most of them.