2018 Young Ones Portfolio Jury
Digital Creative Director
The Walt Disney Company
I'm a half Brazilian/half Portuguese US resident currently living in Los Angeles. Above all, I'm crazy about ideas. Though my closest friends would say I'm just crazy. Either way, I've road this passion far, with my journey bringing me to my current job as Digital Creative Director at The Walt Disney Company.
Before I left Brazil, I had the privilege of leading Mood\TBWA to its first Cannes Lion victory in 2014, which was also the only Lion in the mobile category for TBWA Worldwide that year. In 2015, I repeated the achievement once again, winning 3 more Lions with Huggies "Meeting Murilo" 1 Gold, 1 Silver and, 1 Bronze, the last of which being the first ever Creative Data Lion brought home to Brazil. That same year, I also received 6 shortlists in different categories at the festival.
My career began as a copywriter in Rio de Janeiro. Early on, I knew that in order to reach my dreams I would one day have to move to São Paulo. So that's exactly what I did. There, I worked at Havas Digital, Loducca, ID\TBWA, and Mood\TBWA. My success at those agencies brought me the opportunity to go international, and move to the USA where I became SVP/ Digital Creative Director at Omnicom's Zimmerman Advertising. There, I led all digital creation, with my team and I managing to conquer the first 16 creative awards in the history of the agency along the way. One Show, Effies, LIA... the humble agency received recognition in several of the world's top festivals.
Before I moved to Los Angeles, I also had the opportunity to be VP/Creative Director at Y&R Miami. There I served as part of WPP's Global Creative Board and I was able to help Y&R stay in the Top 3 Ranking at Cannes.
I've also had the privilege of working with some wonderful global brands, while earning lots of awards doing what I love most. I've also been honored to serve on the juries of several festivals in different countries, including Brazil, USA, Britain, France, South Korea, Argentina, and Portugal.