2018 Young Ones ADC Category Jury
Graphic Designer and Art Director
Felipe Rocha is a Brazilian graphic designer and art director based in New York City. His practice crosses different disciplines, from design systems at a global scale to website design and magazine covers. He believes good design can be done in every field, whether it's culture, arts, technology, commerce or politics. He's particularly interested in opportunities where he can use design as a tool to talk about things he cares about, such as diversity, immigration, gender and lgbt rights.
Between 2016 and 2017 he worked as a senior designer at Sagmeister & Walsh. Prior to that, Felipe co–founded Arnold, a Graphic Design studio in Sao Paulo, and worked as Design Director at FLAGCX. In 2012 he was asked to join Fabrica, Benetton's creative laboratory in Treviso, Italy, as associate art director at the iconic Colors Magazine. His clients include Spotify, Snapchat, The New York Times Magazine, Pepsico, Unilever, Melissa, Benetton and Aïshti. Felipe's work has been featured in exhibitions in Milan, Hong Kong, New York, São Paulo and Rio de Janeiro. In July 2017 he co–founded and organized Bonde, the first Brazilian Design Conference in New York City.