2019 Young Ones Brief Jury

Jeff Sheets

Associate teaching Professor for Advertising/Founder of BYU AdLab

Brigham Young Univeristy--BYU AdLab

Provo

Jeff Sheets is an Associate Teaching Professor of Advertising at Brigham Young University. He is the founder of the award-winning BYU AdLab and oversees the creative track in the BYU advertising program. At BYU he also founded and directed the Center for Creative Collaboration in the College of Fine Arts and Communication.

 

As the Director and Advisor to the AdLab Jeff has worked with numerous, renowned Brands and Ad Agencies on high profile projects; among them: • Wieden + Kennedy and Nike • Media Arts Lab and Apple • McCann and Microsoft • Goodby Silverstein and Nestle • Chiat\Day and Gatorade • Deutsch and Taco Bell • Crispin Porter + Bogusky and Burger King • Droga5 and UNICEF

And he helped the BYU AdLab to become the only student agency of record for the national Ad Council, creating countless public service announcements seen by millions.

 

Professionally, Jeff has worked from NYC to Portland to SLC, with international brands to start-ups, on everything from international branding and new product rollouts to pro-social public service campaigns, all the while creating innovative messaging campaigns that create memorable and impactful brand experiences. He continues to consult with world-class companies and deserving non-profits on their advertising campaigns today.

 

 

 

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