Young Ones Student Awards

The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.

2020 Young Ones Brief Jury

Mariam Farag

Head of Corporate Sustainability and Social Impact

MBC Group

United Arab Emirates

Mariam Farag is Head of Corporate Sustainability & Social Impact at MBC Group, spearheading the network’s corporate responsibility vision and social impact strategy. An award-winning advocate, public speaker, and advisor for youth development and gender equality, she has 20 years of experience in social development, humanitarian relief, media, corporate and social change in the MENA region and globally. Responsible for devising, developing and implementing strategic impactful partnerships for the region & globally. Working closely with different stakeholders internally & externally such as production, tv, marketing, PR, digital, merchandise, consumer marketing and social media among others to develop creative content, world class campaigns and initiatives with strong brands on a 360 approach. Strengthen the brand positioning while ensuring a balance between profit and purpose. Increasing co/promotional brand partnerships for long-term relationships with sustainable impact. Mariam was awarded the C3 US-Arab Business & Healthcare Summit “Humanitarian of the Year” by the international organization, during the United Nations General Assembly Week in New York. She is also listed as one of the 25 most innovative female game-changers in the Middle East by The Tempest. During her six-year career at MBC, Mariam has successfully established and overseen the development of the network’s corporate social impact arm, MBC Hope, into an award-winning global sustainable initiative. Other key achievements include the launch of Basmet Amal, a Ramadan special, which has raised US$7.8 million in donations over the last five years. Mariam recently took on MBC Edutain program, which aims to prepare young film makers in Saudi in four disciplines acting, directing, script writing and producing to lead the new dawn of Saudi film making. Mariam is a regular public speaker on gender equality, youth engagement and sustainable development, and a member of a number of leading notable bodies, including INJAZ Al-Arab Regional Board, UNICEF Leadership Circle MENA & GCC and UAE Advisory Board of Education for Employment (EFE). Mariam received her B.A in Political Science, specializing in International Relations from The American University in Cairo (AUC) and completed her M.A in International Relations and Political Theory from University of Westminster, UK. She is a native Arabic and English speaker.




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