Augusto Correia, aka Jesus, is an ACD, currently working at TBWA\Raad, in Dubai. He believes advertising has only 2 ways to be relevant: being useful or being entertaining. With that in mind he was lucky enough to earn over 450 awards through the years, including Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, Epica, El Ojo, Young Guns among others. He also holds a chair as a Miami Ad School mentor in Brazil, teaching creativity and case video storytelling. At Grey, his work helped the agency to be the most Brazilian awarded agency at Cannes Lions for the second time in a row. His work had several social impacts. The “What Family Means” project managed to change the meaning of the word "family" in dictionaries to help non-traditional families to keep their rights. “Priceless Pets” helped more than 500 animals to get adopted in a year and became a bill to change the law. "Miles for the People" reverted to the people the air miles generated through politicians' air tickets paid with public money. And became a law.